Customer Segmentation is a method to divide our customers into groups based on some business KPIs like recency, frequency, latency, customer spend, etc. The...

This notebook is used to get how many points a user is going to expire in the given time period. We can also get slab-wise points expiring for the said time...

A Customer Lifecycle Campaign is utilized to maintain and/or increase a customer’s engagement with the brand through multiple marketing strategies and offer...

A Customer Lifecycle Campaign is utilized to maintain and increase a customer’s engagement with the brand through multiple marketing strategies and offers a...

A Customer Lifecycle Campaign is utilized to maintain and/or increase a customer’s engagement with the brand through multiple marketing strategies and offer...

Fraud detection is a critical issue for retailers determined to prevent losses and preserve customer trust. Fraud can originate from customers or people act...

The following are consolidated Notebook topics and their links. SL. No. Link 1 Data Health Check 2 Exploratory Data Analysis 3 RFM Segmentatio...

This document will help the user in understanding the output of the standard notebooks which have been made for brands that currently have a loyalty program...

The purpose of this notebook is to help the user to get the sales value from the transactions where points are getting redeemed. The final output of this no...

‘Who is our customer’? This Analysis lays down some points which we can look at while trying to answer a popular question from any brand i.e. “Who is...