CDP Solutions

Customer Segments based on Sales and Frequency
Customer Segmentation is a method to divide our customers into groups based on some business KPIs like recency, frequency, latency, customer spend, etc. The...
Fri, 26 Nov, 2021 at 6:59 PM
Points Expiry Notebook
This notebook is used to get how many points a user is going to expire in the given time period. We can also get slab-wise points expiring for the said time...
Fri, 26 Nov, 2021 at 7:00 PM
Lifecycle Campaign Touchpoints - OneTimers
A Customer Lifecycle Campaign is utilized to maintain and/or increase a customer’s engagement with the brand through multiple marketing strategies and offer...
Fri, 26 Nov, 2021 at 7:00 PM
Lifecycle Campaign Touchpoints - Repeaters
A Customer Lifecycle Campaign is utilized to maintain and increase a customer’s engagement with the brand through multiple marketing strategies and offers a...
Tue, 30 Nov, 2021 at 3:24 PM
Lifecycle Campaign Touchpoints - Advanced Segments
A Customer Lifecycle Campaign is utilized to maintain and/or increase a customer’s engagement with the brand through multiple marketing strategies and offer...
Tue, 30 Nov, 2021 at 3:24 PM
Fraud Analysis
Fraud detection is a critical issue for retailers determined to prevent losses and preserve customer trust. Fraud can originate from customers or people act...
Wed, 24 Nov, 2021 at 9:16 AM
Notebook Links
The following are consolidated Notebook topics and their links. SL. No. Link 1 Data Health Check 2 Exploratory Data Analysis 3 RFM Segmentatio...
Fri, 30 Jul, 2021 at 12:03 PM
Customers’ Movement across different slabs
This document will help the user in understanding the output of the standard notebooks which have been made for brands that currently have a loyalty program...
Mon, 3 Jan, 2022 at 6:01 PM
Redemption Sales Calculation Notebook
The purpose of this notebook is to help the user to get the sales value from the transactions where points are getting redeemed. The final output of this no...
Mon, 3 Jan, 2022 at 6:09 PM
Customer Persona Analysis
‘Who is our customer’? This Analysis lays down some points which we can look at while trying to answer a popular question from any brand i.e. “Who is...
Thu, 6 Jan, 2022 at 10:11 AM