CDP Solutions

Getting Started with Databricks Notebook
The following are the topics covered in this article. Getting Started with Customer Data Platform (CDP - Databricks) Convert Zeppelin to Databricks Noteb...
Mon, 29 Mar, 2021 at 5:26 PM
Data Health Check
First step before analyzing and working on a brand's data is to check the quantity of data stored in system. Data health check indicates how accurate, ...
Tue, 4 Jan, 2022 at 7:14 AM
Exploratory Data Analysis
Exploratory Data Analysis (EDA) defines the critical process of performing initial investigations on data to discover patterns, spot anomalies, test hypothe...
Tue, 4 Jan, 2022 at 7:16 AM
RFM Segmentation
This document is designed to help the end-user with input fields that need to be filled for running the notebook instance. The notebook is present in the S...
Tue, 4 Jan, 2022 at 7:18 AM
Campaign Responder Analysis
This notebook aims to understand the responses to a campaign from different recency and frequency segments of the customers. The following are the main ins...
Tue, 4 Jan, 2022 at 7:21 AM
Lapsation Curve and Drop Rate
Lapsation curve: As different businesses have different customer latencies, defining the lapsation period for the brand being analyzed will help in categori...
Tue, 4 Jan, 2022 at 7:22 AM
Customer segments based on recency and frequency
Customer Segmentation is a method to group customers based on some business KPIs such as recency, frequency, and latency. These segments are used to target ...
Tue, 4 Jan, 2022 at 7:22 AM
Seasonality Trend Analysis (STA)
The trend in customer's shopping pattern keeps on changing over the year. It is beneficial to understand during which period certain customers return, ...
Tue, 4 Jan, 2022 at 7:24 AM
Market Basket Analysis
In market basket analysis (also called association analysis or frequent itemset mining), you can analyze products that commonly purchase together. For examp...
Tue, 4 Jan, 2022 at 7:27 AM
Product Analysis
TOPICS ON THIS PAGE Product Analysis - Basic Analysis Components of Notebook Notebook links Inputs to be provided Product Analysis - Price Sensitivi...
Tue, 4 Jan, 2022 at 7:29 AM