Filters Based on Zero Powered
Zero power filters are designed to get customers with a specific prediction. When you combine zero-powered filters with standard filters, the chances are higher to achieve hit rate, better incremental sales, and offering relevant products to customers at the right time. Zero power filters use the AI stack of Capillary (AIRA), which has the best in class algorithms with customer tags. These algorithms compute the historical transaction data, customer behavioral data, campaign data, and more to generate an almost accurate prediction.