Customer Segmentation

Introduction to Customer Segmentation
Customer Segmentation is a logical grouping of audiences based on shared characteristics. Segments are used to tailor the marketing efforts of brands effect...
Mon, 15 Feb, 2021 at 5:29 PM
Create Segments through File Upload
There are two ways of uploading a file -  1. Upload a file directly, 2. Upload the file through an FTP server.  The segments created through upload are stat...
Mon, 15 Feb, 2021 at 5:52 PM
Create Segments using Scheduled FTP Upload
This feature enables you to automate user segment uploads. You can create a new segment or select any segment that is manually refreshed through FTP upload....
Mon, 15 Feb, 2021 at 6:07 PM
Create Segments using Filters
Segments are equipped with predefined rules using which you can set conditions for each partition. The segment details are updated automatically based on th...
Mon, 15 Feb, 2021 at 6:57 PM