Customer Segmentation

Introduction to Customer Segmentation
Customer Segmentation is a logical grouping of audience based on shared characteristics. Segments are used to tailor marketing efforts of brands effectively...
Mon, 20 May, 2019 at 5:53 PM
Create Segments through File Upload
There are two ways of uploading a file -  1. Upload a file directly, 2. Upload the file through an FTP server.  The segments created through upload are stat...
Thu, 27 Sep, 2018 at 10:32 PM
Create Segments using Scheduled FTP Upload
This feature enables you to automate user segment uploads. You can create a new segment or select any segment that is manually refreshed through FTP upload....
Wed, 28 Oct, 2020 at 12:15 PM
Create Segments using Filters
Segments are equipped with predefined rules using which you can set conditions for each partition. The segment details are updated automatically based on th...
Tue, 2 Jul, 2019 at 10:31 AM