Promotion types

There are four different types of cart/catalog promotions. The configuration flow and options might vary for each promotion type.

  1. Loyalty Promotion:  These are general promotions to target customers for selected audiences with our AI-powered campaigns tools.  For example, get 20% off on Arrow shirts for customers who transacted in the last 90 days.
    • Use case: Target customers who consume extra dark chocolates based on their preference and purchase history.
      ExampleGet flat 60% off on extra dark chocolates between June 27, 2021, and July 10, 2021, at Store North Expressway 1 and 3.
  2. Loyalty earning promotion: The promotion is unlocked when customers complete a milestone or perform a loyalty activity (customer registration, profile update, and transaction).

    • Use Case: Make customers realize the value of the data and offer incentives through promotions when they provide more details.
      ExampleGet a flat 15% off on your purchase when you sign-up for email updates. The offer applies to the first 250 customers and each customer can avail the offer only once.

      The offer is valid for stores only in the North Zone between  July 5, 2021, to July 31, 2021.

  3. POS promotion: This is not specific to any audience group and anyone who makes transactions at POS can avail it. There is no need to broadcast these promotions to customers.
    • Use Case: Promotion targeted at clearance of category Wafers. Such promotions are not broadcasted but configured at POS level. These are traditional promotions that run at POS and are not specific to loyalty or non-loyalty members.
      Example: All Wafers at $2.9, save $1.5, In-store every Saturday and Sunday between 10 AM- 6 PM in select stores: Store East 1, Store East 2, Store East 3, Store East 4, Store East 5. Offer Valid from Jun 27, 2021, - Jul 10, 2021. Also, the offer is valid on 1st Wafer of each transaction.
  4. Rewards promotion: These are promotions that customers can earn while making a purchase using reward points.
    • Use Case: Customers can choose to exchange their reward points for cash, buy any promotion or product. 
      Example: Redeem 2000 points and get a Maingrade fuel promotion worth $50. Offer valid till 31 July on select stations on specific fuel categories.

Create promotion

To create a cart or catalog promotion, follow these steps. 

  1. Open the campaign to add a promotion, navigate to the Promotions tab.
  2. Click Create promotion.
  3. In Promotion name, enter a name for the promotion.
  4. In Promotion description, enter a brief description of the promotion.
  5. In Promotion duration, set the start date and end date of the promotion using the calendar boxes.
  6. In Promotion type, choose the desired promotion type.
  7. Click Next to continue.
  8. According to the type of promotion, configure other things and click Create promotion to save.
  • Loyalty promotion
  1. Define qualifying cart conditions and benefits.
  2. Add metadata in the promotion if required.
  • Loyalty earning promotion
  1. Configure promotion earning condition (activity or milestone-based).
  2. Define qualifying cart conditions and benefits.
  3. Add metadata in the promotion if required.
  4. Configure promotion earning notifications and expiry reminders.
  • POS promotion
  1. Define qualifying cart conditions and benefits.
  2. Add metadata in the promotion if required.
  • Rewards promotion
  1. Configure promotion earning condition (Direct trigger)
  2. Define qualifying cart conditions and benefits.
  3. Add metadata in the promotion if required.
  4. Configure promotion earning notifications and expiry reminders.
  5. After creating new reward promotion, you need to link the program to the org's Marvel rewards catalog. For details, see Linking Reward Promotion to Marvel Reward.