The last purchased product filter helps you build an audience group based on their last shopped product at any store.


Basic Option

The following is the basic or mandatory option of the last purchased product filter.

  • Purchased product: Lets you fetch a list of customers who last purchased products based on product categories or product with specific product attributes. For details, see product.

Advance Option

The following are the optional options of the last purchased product filter.

  • Store/Zone/Concept: Lets you fetch a list of customers who last purchased products in a specific store, zone, or concept. 
    • Store: You can select stores using upload list, enter values manually, or based on attributes. For details, see store.
    • Zone: You can select all stores of a zone (any store) or stores with specific attributes. For details, see zone
    • Concept: You can select all stores of a concept (any store) or stores with specific attributes. For details, see concept.