Release Feature Date: March 16, 2021
Problem Statement
Many organizations prefer sending communication to customers with the following functionality.
- Assign one or more offers to a message and share the offer details such as offer name and voucher code with customers.
- Show the customer's current points and points nearing to expire (in the next 30 days).
Earlier, after attaching an offer to a message, it was not possible to attach Points Strategy (Loyalty Program) to that message.
Loyalty-related tags such as loyalty points, expiring points (in the next 30 days) were unavailable.
Solution
Now, brands can attach both offers and point strategy to a message.
To attach both offer and point strategy, follow the steps.
- In Content (Creative + Incentive), hover on Add Incentives to see the following options.
- Add offers
- Add points
To create a new offer, see create new offer section.
To know more about points strategy, see the points strategy.
- Select Add offers to include offers to the message and preview the added Offers.
- Select Add points to include points related information to the message.
- In Points Strategy, select the loyalty program to issue points to customers in different tiers.
- In Points Strategy, select the loyalty program to issue points to customers in different tiers.
- Preview the added Points(loyalty program) and click Continue.