Release Date: January 21, 2021.

Releases

Partner broadcast messages

Partner broadcast message is an extension of the No communication - Incentive Only campaign. 

Problem Statement

Brands that already have a third-party system to communicate with customers and prefer using Capillary CRM to manage issue coupons and promotions.  

Solution

We have introduced a new FTP channel as an endpoint to campaigns. With this

  • a CSV with user IDs and associated tags will be saved to an FTP folder.

  • incentives will be issued to customers but no communication will be sent.


To enable no communication:

  1. On the campaign Content page, enable No communication messages. 


    You will see an option to Add FTP location.
    1. Set up the FTP location where the exported file needs to save.

    2. Click on Add column and select the labels to be exported.

    3. In Message content, enter the message to send.

Once the message is executed, the customer ID along with the selected labels are exported to the defined FTP location. The last column in the CSV file will have the message content after the labels are resolved for the respective user.

For a step-by-step guide to creating Partner Broadcast Messages, view our help doc


Viber Channel Support

Viber is one of the most popular messaging apps in the Philippines and we have added this as a new channel in Engage+. This will help multinational companies such as Petron, Shell, Abbot, etc. to target customers wherever is popular.


Subscription

Capillary will provide the brands with the subscription API (Update Subscriptions) to capture Viber consent. This API can be used to update consent that can be captured from the customer from different channels such as:

  1. Point of Sale where the cashier updates it on behalf of the customer.
  2. Missed call to a phone number.

  3. Microsite where customers can provide consent that can be distributed as a Campaign or through in-store QR Code scan.

  4. During the registration flow in a Website or App.

Integration

Capillary has integrated with Infobip (gateway) who will be in charge of sending the actual Viber Messages. Viber enablement requires filling up a form with the below details and sharing the following details with Infobip.

  1. Brands details
  2. Description of business
  3. Status Message
  4. Images
  5. What type of messages the brands want to send - promotional or transactional or both, etc.

Infobip will create a verified business account on Viber, map it into their system and provide access to the APIs to Capillary for sending messages.

Creatives

With the Business Account, a brand can send:

  1. Text Message - Limit is 1000 characters
  2. Text Message + Image
     Image can be selected from the computer or gallery (Dimensions: 300px x 400px,Size: 10mb)
  3. Text Message + Image + Button

Button Text (20 Characters) & URL for redirection when clicked. URL needs to shart with https://

    

Reporting

  • Only delivery reports are available. 
  • Reports on how many customers saw or opened the message are not available.

Message Throughput

  • The default speed of a Viber instance is 100 msg/sec.

Pricing

The below rates have been negotiated between Capillary and Infobip. The sales/ CS team should add a margin on the below and share with new/ existing customers.

Country-wise Viber Pricing in Euros

Countries

Transactional Charge

Promotional Charges

Monthly fee

Philippines

0.0008

0.0012

200

Thailand

0.0048

0.0060

200

Vietnam

0.0075

0.0090

200

Malaysia

0.0070

0.0100

200

Support Documentation

Future Roadmap:

  1. Allow Viber channel in Message Strategy - Personalisation, Channel Optimisation and X-engage

  2. Setting Viber Consumables in Credit Management