Release Date: 21 January 2021.
Viber is one of the most popular messaging apps in the Philippines and we have added this as a new channel in Engage+. This will help multinational companies such as Petron, Shell, Abbot, etc. to target customers whereViber is popular.
Capillary will provide the brands with the subscription API (Update Subscriptions) to capture Viber consent. This API can be used to update consent that can be captured from the customer from different channels such as:
Point of Sale where the cashier updates it on behalf of the customer
Missed call to a phone number
Microsite where customer can provide consent that can be distributed as a Campaign or through in store QR Code scan
During the registration flow in a Website or App
Capillary has integrated with Infobip (gateway) who will be in charge of sending the actual Viber Messages. Viber enablement requires filling up a form with below details and sharing the following details with Infobip.
- Brands details
- Description about business
- Status Message
- What type of messages the brands want to send - promotional or transactional or both, etc.
Infobip will create a verified business account on Viber, map it into their system and provide access to the APIs to Capillary for sending messages.
With the Business Account, a brand can send:
Text Message - Limit is 1000 characters
Text Message + Image
Image can be be selected computer or gallery (Dimensions: 300px x 400px,Size: 10mb)
Text Message + Image + Button
Button Text (20 Characters) & URL for redirection when clicked. URL needs to shart with https://
- Only delivery reports are available.
- Reports on how many customers saw or opened the message are not available.
- The default speed of a Viber instance is 100 msg/sec.
The below rates have been negotiated between Capillary and Infobip. Sales/ CS team should add a margin on the below and share with new/ existing customers.
Allow Viber channel in Message Strategy - Personalisation, Channel Optimisation and X-engage
Setting Viber Consumables in Credit Management