This section defines the filters which are often used as basic or advanced filter options in audience group filters.
The following are the types of common filter options.

• Duration
  • Specific Dates
  • Relative Days
• Store Hierarchy
  • Store
  • Zone
  • Concept 
• Product
  • Product Category
  • Product Sub Category
  • Product Item Code

Duration

This filter lets you build an audience group with conditions based on dates, days, and period range. The duration filter is further classified into specific dates and relative days. 

Assume that you want to get customers who made payment through Credit Card for the amount greater than or equal to $500 in a specific period.

Specific Dates 

This filter lets you get customers who have done activities before, after, and between dates (select manually from the list).

The following table provides an example of how the specific dates are evaluated for each option.

Relative Days

This filter lets you get customers who have done activities in the last x days, next x days, current day, calendar weeks, or calendar months, and more.

The following table provides an example of how the relative days are evaluated for each option.

Store Hierarchy

This option lets you filter customers by store(s) at which the transaction is made. You can also select stores by zones and concepts.

Store

You can filter customers by store(s) at which they made transactions. 

You can select stores using any of the following options.

1. upload list: Lets you upload store IDs using a CSV file. Select the upload list from the drop-down list. If you do not have the CSV file, then download the sample CSV file, add store IDs, and upload it.
2. enter values: Lets you search for stores manually. On the search box, enter a store name, and select the store name from the suggested list. You can add more than one store.
3. based on attributes: Lets you select store(s) based on attributes. You can select stores by attributes - store name, type, and store external ID, area, and more. After selecting a store attribute, select the values of each attribute from the suggested list. For example, to filter stores by city, select the store city from the attributes list, and in the store city list, select your preferred city's name.

Zone

You can filter customers by store(s) in your preferred zone(s) at which they made transactions.

You can select stores of the selected zone(s) using any of the following options.

1. any store: Selects all stores of a specific zone.
2. stores with these attributes: Lets you select stores of your preferred zone(s) by store attributes such as store channel, store type, external ID, store name, store area, and more. After selecting a store attribute, select the values of each attribute from the suggested list. For example, to filter stores of a zone by city, select the store city from the attributes list, and in the store city list, select your preferred city's name.

Concept 

You can filter customers by store(s) in your preferred concept(s) at which they made transactions.

You can select stores of the selected concept(s) using the following options. 

1. any store: Selects all stores of a specific concept.
2. stores with these attributes: Lets you select stores (of the selected concept(s)) with your preferred store attributes such as store channel, store type, external ID, store area, store name, and more. After selecting a store attribute, select the values of each attribute from the suggested list. For example, to filter stores of a concept by city, select the store city from the attributes list, and in the store city list, select your preferred city's name.

Product

This option enables you to filter customers who purchase product(s) with the specific attribute(s).

Product Category

This option enables you to filter only those customers who purchased a specific product. You can filter the results further using either any product or products with these attributes. To get customers who purchased by the category of the product, select the product category from the drop-down list. 

You can select the product category using any of the following options.

1. any product: Selects all products of the selected product category(s).

2. products with these attributes: Lets you select product(s) with your preferred product categories - brand name, image URL, price, style, and more. In a product category, you can further select the values of each product category from the suggested list. For example, to filter a product using a product attribute, brand name, select the brand name from the attributes list and select the brand name value based on the selected brand name.

Product Sub Category

This option enables to filter only those customers who purchased the product(s) from a specific sub-category and select sub-category from the drop-down list. 

You can select the sub-category using any of the following options.

1. any product: Selects all products of the selected product sub-category.
2. products with these attributes: Lets you select product(s) with your sub-category choice - brand name, image URL, price, style, and more. In a product sub-category, you can further select each product attribute’s values from the suggested list. For example, to filter a product using product attributes, select the color from the attributes list, and select the type of color based on the selected product color.

Product Item Code

This option enables you to filter only those customers who purchased product(s) with a specific item code. 

You can select an item code using any of the following options.

1. upload list: Lets you upload store ID using a CSV file. Select the upload list from the drop-down list. If you do not have the CSV file, then download the sample CSV file, add store IDs, and upload it.
2. enter values: Lets you search for stores manually. On the search box, enter the product name and select the item code from the suggested list. You can add more than one store.
3. based on attributes: Lets you select item code(s) based on attributes. You can select item code by attributes -  brand name, image URL, price, style, and more. You can further select the values of each store attribute from the suggested list. For example, to filter a product using item code attributes, select the color from the attributes list, and select the type of color based on the selected item code color.