The lapsation prediction filter helps you build an audience group with customers that are not going to transact with the brand and is beneficial for the churn killer campaign. 

This filter has an additional ability to get top customers (highest probability) by absolute count (number) or percentage.

Basic Options

  1. Number/Percentage: Select the unit measure using drop-down options, either number or percentage.
    This option is a unit measure for the top customer(s) count in number or percentage. For example, you can include the top 10 numbers or percentage of customers predicted to stop transactions with the brand.
  2. Top: Enter the value for top customers counts according to the number or percentage selected. For example, you can include the top 10 customers or the top 10 percent of customers that are likely to stop transactions with the brand.
  3. Likelihood (probability of not making the transaction): This option lets you get the customers with maximum or minimum probability of stopping transactions with the brand. You can select very high, high, medium, low, and one from the filter to get customers with the highest probability of stopping transactions with the brand. For example, you can include customers with a very high probability of not going to transact with the brand; you can include customers whose chances are to make only one transaction.

    The values for each filter option (very high, high, medium, low, and one) are predefined and common for any organization. The following are the values for each filter option where the likelihood probability lies between 0 to 1

    • Very High: The likelihood probability is considered very high when the value is greater than 0.7.
    • High: The likelihood probability is considered high when the value is less than 0.7 and greater than 0.3.
    • Medium: The likelihood probability is considered medium when the value is less than 0.3 and greater than 0.1.
    • Low: The likelihood probability is considered low when the value is less than 0.1.