Value Proposition
A business can achieve better open/response rates leading to better conversion.
Also, loyal offline customers prefer offline channel and hence WA enables more personal/assisted shopping experiences to customers.S2D+ should be considered as the first step to onboard a customer on ACP considering faster go-live.
S2D+ can provide an option for brands that are already on other Ecom platforms to move their data to ACP to leverage the end-to-end capillary platform capabilities with minimal integrations.S2D+ should be considered as the first step to onboard a customer on ACP considering faster go-live.
S2D+ can provide an option for brands that are already on other Ecom platforms to move their data to ACP to leverage the end-to-end capillary platform capabilities with minimal integrations.CRM data helps understand customer propensity to shop and recommend the right products to customers.
Retailers who do not have Ecom (either on Capillary or otherwise) can start selling to loyal customers with the ACP setup for S2D+ deliveries within days.
To run the call tasks through the Engage+ along with recommendations, there is no limitation if we can import data into Capillary CRM.
We can import CRM data of the brand and help the brand segment the data to target the right audience. Hence, we extend the same value proposition to the brand with all the benefits of an already CRM onboarded brand.
They can leverage their offline customer data to drive more sales.
They can continue using their existing ACP setup for faster go-live.Brands do not have to integrate with ACP or move their commerce to ACP. With basic catalog (1-time) and inventory (daily) import, brands can start S2D+ operations.
If a customer still has active orders getting processed through their eComm website, they may see this as a bit of add-on and not completely rely on S2D+.
1. It is an ideal flow for offline customers to go online. May not be as effective for already online customers.
2. That is the primary value-add. to use S2D+ to route customers to eComm either through self/assisted shopping flow.
mStylist vs mShopper
It is not very different if it is transactional DVS sent to customers on WhatsApp.
Yes, for mShopper there is a cost per message which varies for each geo.
Listing a long catalog may be confusing mStylist where the catalog is shared with the customer is not recommended for items like groceries.
It is possible with the mShopper flow where the APIs are integrated with ACP. This will take longer for onboarding. Hence, it is not recommended considering faster GTM expectations.
Like USSD is category navigation possible in mshopper. For example:
1. Shirts
2. Pants
3. Shorts
4. Jackets
Press 1 to get catalog of shirts etc. Yes, that is the ideal flow for mShopper
There is no additional consumable cost for mStylist. However, it is geo-specific for mShopper.
Assuming the customer has a dedicated team to support the interaction/order processing. For inbound brands will have to promote mShopper (Enterprise WA) account number.
Store staff anyways has access to the customer information when we send call tasks to the InStore via CMT. However, we have made it difficult to access customer info directly on the StoreMax app in S2D+.Personal information of the customer is not visible on the StoreMax app.
messages/recos are directly sent to the customer's WA without info copy-paste etc.The info is visible to the staff when the message is sent from WhatsApp.
No opt-in /consent is required to send messages to the customers on WhatsApp from WA for Biz app.
This may not be prevented by the system.
Prerequisites
No. Only register with the WA for Business app for SMBs.
WA Biz account
One staff can log in to one biz and one personal a/c simultaneously on their phones. Multiple staff cannot log in to single WA biz app.
We recommend Biz account with branding/setup with the business details. Technically personal WhatsApp accounts can also be used.
OMS
Yes, stores will get access to ACP Control panel.
Yes, all commerce events are recorded on ACP.
GTM kit - Collateral, Pricing, and Positioning
This way they know what we are talking about and they want to learn more We have a video. We feel it is very effective based on the response we have received so far.
Yes. We can share if required.
As we are not bringing in any license or cap-ex for retailers in these tough times. % of additional sales is our pitch.
Engage+, StoreMax, ACP basic setup
No. We shall take a % share of the sales from S2D+.
Billing/invoicing/payment
Yes.
Yes, it leads to the payment page. Refer to slide 16 in the product deck for mStylist below
https://docs.google.com/presentation/d/12eGG20w4vdteiQ4eTY-9EPeM-Z461mmHvYPZ7qEvwPk/edit#slide=id.g74a1dca94d_0_54
Training
It could be anyone that brands deem fit to communicate with the customers. Some stores have dedicated staff who act as personal stylists/shopping assistant.
Brands with a large number of stores will find it difficult to train non-tech store staff on the backend. We shall arrange for staff training.
Integration
Import is preferred over integration considering faster GTM.
Engage+
To do the onboarding of 200 customers, say, you send 50 SMSs, 50 emails, 50 Wechat Messages, and 50 FB msgs. How do you trackback that inbound traffic to WhatsApp business Account? Is there a mechanism around that?
Recommendations
At least 2 yrs of CRM data that includes Customer + Transactions + Line items + Product data.
Onboarding
This setup should be done within a week.
A lot of Grocery customer are not able to relate to mStylist.