This filter lets you get an audience group that belongs to the global level test or control.
|The customer list is split into the test group and control group using random sampling, which helps to determine the effectiveness of the campaign by comparing the results generated by the test group and control group. You can configure the test/control ratio in campaign settings for each organization.|
The following are the basic or mandatory options of the global test/control filter.
- Select Test to get customers of the test group and Control to get customers of the control group.
|You can also Include or Exclude customers of the selected group(s) using the respective drop-down.|