What is the difference between a Regular Loyalty Program and Promotion Program?

A regular loyalty program is usually the default loyalty program of an org (or org unit) that runs for a longer duration. Whereas, Promotion Programs are created for a shorter duration to provide additional incentives to customers apart from that provided through the regular loyalty program.

What type of discounts are supported in a loyalty program?

We provide discounts as loyalty points and coupons. Coupons are regular discount vouchers that can be redeemed for transactions. Points can be either absolute value or the percentage of the transaction value. An org can set the value of each point (points conversion ratio) and can provide discounts through points redemption or provide gift cards for the worth of points.

Do you support product-based promotions?

We partially support promotions on product brand, product group, product list, and branch participating items. For example:
  • Buy products that are valued x or more and get 20% discount on the bill value.
  • Buy over Y items and get 10% off on the bill value.

Coupon Redemption

What types of coupons do you support?

We currently support two types of discount coupons.

  • Percentage discount on the bill value. For example, 10% off on the bill value.
  • Flat discount on the bill value. For example, flat $50 off on bill value.

What sort of validation do you support for coupon redemption?

During redemption, the customer and products in the cart will be validated. For example, whether the customer is eligible for redemption, whether the coupon is applicable for products in the cart, and whether the redemption has reached the threshold value or not.

What type of validation do you support for coupon redemption?

We only support promotion-based validation for loyalty coupons and do not support the validation of bill amount or rewards catalog value. As the redemption validation is not available with us,  we do not control the end-to-end checkout process, and cart items. Hence, we cannot validate a coupon redemption on cart value.

The following are the example promotions that we do not support.

  • Buy item x and get y free.
  • Buy the second item and get x% off or every 2 items get y% off.
  • Buy the first item at the normal price and get flat x% off on the second item and y0% off on the 3rd item.

Do you control redemption of issued points or discount coupons?

There is no validation in our system that limits redemptions on a specific product, brand, or category. Once the Redemption API call hits our platform, we can publish the Coupon Redemption Criteria on the POS machine. Based on that information, the cashier will have to take a call on whether to redeem the coupon or not. Alternatively, the POS vendor can build an integration layer for these validations to happen automatically.