To create a new audience group:

  1. On the Engage+ page, click Audience tab.
  2. Click Create New.
  3. Enter an Audience Group name.
  4. Select Apply filter condition, and then click Next.
  5. Click Filter to filter customers based on different parameters.
    For more information about audience filters, see Audience Group Filters.
  6. Click Next to proceed.
  7. To add more customers, click Add more customers.
  8. Click Save Group.