Release Date: Apr 17, 2019.

New Features

1. User Group Loyalty

  • A user group includes one primary member and multiple secondary members.
  • All members will be in the same tier as the primary member. The tier will be changed (either upgrade or downgrade) for a secondary member when he/she makes a purchase or when joining the group.
  • Upgrade primary member based on the cumulative purchases of group members (if the upgrade is based on lifetime purchases)
  • On purchases made by a secondary member, points could be issued to the secondary member and the primary member of the group.
  • When a secondary member leaves a group, his/her tier will be downgraded to the lowest tier
  • New events introduced: Group Member Join, Group Member Leave, Group Transaction Add, Group Transaction Update, and Group Return Transaction.

2. Rules on Extended Fields

With this release, Loyalty Manager supports rules on customer-level and transaction-level, and transaction-line item level extended fields.

  • Rule expressions on customer-level extended fields are available in all rule sets across events using the profile currentCustomer.

Example: currentCustomer.extField_dob and currentCustomer.extField_gender.

  • Rule expressions on transaction-level and transaction line item-level extended fields are available for TransactionAdd and transactionUpdate events under the profile currentTxn.
    Example: currentTxn.extField_NPS and currentTxn.extField_tax_amount.
  • Rules expressions on transaction line item level extended fields are available under the profile currentLineItem.
    Example: currentLineItem.extField_additional_discount and currentLineItem.extField_serial_number.
  • Operators vary based on the data type of an extended field. For example,
    • for a date data type, say currentCustomer.extField_dob, you could use .dayOfMonth, .year, .day, or .month.
    • for a string data type, say currentCustomer.extField_gender, you could use .contains or .exists.
    • for a double data type, say currentTxn.extField_tax_amount, you could use >, =, or <.
  • To view a newly created extended field on the Eventview page, you need to Reconfigure the loyalty program.
  • Rule expressions for the Date data type, should be appended with .isValid() to ensure that the date value of the current customer or transaction is not null, else the complete expression will fail in case of null date value

Example: currentCustomer.extField_dob.isValid( )&&currentCustomer.extField_dob.month()==12

  • Limitation: Tags corresponding to extended fields are not supported in communication message templates

3. Support for Customer Lables

  • Ability to write ruleson customer lables using currentCustomer.includesLabelRegex 
    • Example: currentCustomer.includesLabelRegex("HNI")
    • Use Case: Allocate 2% points to the high-spending customers (grouped using the label 'HIGHSPENDORS') and 1% points to the remaining customers.
      • Rule Expression - currentCustomer.includesLabelRegex("HIGHSPENDORS")
      • When 'TRUE' - Allocate Points action - 2% Points Allocation strategy
      • When 'FALSE' - Allocate Points action - 1% Points Allocation strategy
  • Ability to tag labels to the customers on an event using the action Tag Customer in the rule-set
    • Use Case: If a customer purchases an iPhone, tag the label IPHONE_BUYERS
      • Label Name - IPHONE_BUYERS
      • On the TransactionAdd event use transaction item unroller.  Write a condition to check if the transaction consists of iPhone, set the action as Tag Customer and select the label IPHONE_BUYERS

Enhancements

Disabled Tier Downgrade Reminders for Tiers with Always Downgrade Strategy

  • If the downgrade strategy for a particular tier is set as 'Always' downgrade after tier duration, no downgrade reminder will be sent to the customers before the downgrade.

  • This does not impact tiers that has When condition. The downgrade reminders for tier downgrade with When condition will continue to work as per the schedule