Advanced settings allow you to modify the campaign level test and control ratio and add a Google Analytics account.


Test and control ratio

Test and Control is the audience group ratio between who receives the campaign communication and who does not. 

Test and Control ratio determine the effectiveness of a campaign by comparing the sales generated through the test audience and the control audience.

Test audience: This audience group receives campaign communication.
Control audience: This audience group does not receive the campaign communication.

Type of Test & Control:

  • Organization level: Test and control audience remain same for all the campaigns. Recommended for a long duration, to track the performance of all the campaigns.
  • Campaign level: Different campaign will have different test & control audience. Recommended for short (campaign) duration, to track the performance of a particular campaign.

Note: We recommended you to use either campaign level test & control or org level test & control. If you use both methods, the result data will not be effective.

Campaign level Test and Control ratio:
To change the Test and control ratio at the campaign level, follow these steps.

  1. Open an existing campaign or create a new campaign.
  2. Click Show on Advanced Settings option.
  3. Select the Override test/ control ratio checkbox.
  4. Move the indicator dot on the sliding bar to change the ratio.
  5. Click Done.


Google Analytics

Google Analytics provides you a detailed report of your campaign performance and all the different source data for it. You can link your Google Analytics account to our product to get the insight information about your campaign and source data.

Adding your Google Analytics account to a campaign:
To add your Google Analytics account to a campaign, follow these steps.

  1. Open an existing campaign or create a new campaign.
  2. Click Show on Advanced Settings option.
  3. Select the Track using Google Analytics checkbox.
  4. In the GA Name, enter your Google Analytics campaign name. 
  5. In the GA Source, enter your Google Analytics source name. Ex: Capillary Tech
  6. Click Done.