The marketing objective is an option to define the purpose of your campaign. 

Marketing objectiveDescription
Boost SalesTo increase the overall sales. Campaigns like - EOSS, Deep discounts are an example of this
Acquire customersAcquire new customers for your brand. Eg. Any acquisition campaign, referral, etc
Promote specific productsPromote specific product, brand or category eg. new shoes collection, winter launch, etc
Collect feedback from customersCollect feedback from customers to analyze their experience
Improve retentionSend offers, coupons to retain existing customers like ATV, ABV booster, RFM campaigns
Winback lapsed customersSend promotional offers to lapsed customers 
Capture customer informationFor data collection like - Date of birth, gender, interest, anniversary, etc
Send greetings to customersFestival greetings such as Festivals, Birthdays, Anniversary
Increase store visitsPromote specific store, city or zone to increase the footfall

Note: If you are selecting "Promote specific products" or "Increase store visits" as a marketing objective, then refer to the following steps.

  • Promote specific products: To promote a specific product, refer to the following.
    1. Click Promote specific products.
    2. Select a category and/or item code, and then click on the menu expand icon '>'.
    3. Select one or more products, which you want to promote through your campaign, and then click Done.
    4. Review the selected product and/or item code, and then click Confirm.
  • Increase store visits: To increase the store visits, refer to the following.
    1. Click Increase store visits.
    2. Select one or more options from the list, and then click on the menu expand icon '>'. Ex: Select store, and/or zn_sub_zone.
    3. Select the store, and/or zone, which you want to promote through your campaign, and then click Done.
    4. Review the selected store and/or zones, and then click Confirm.