Terms Used in Insights+
Modified on: Wed, 22 Jan, 2020 at 12:49 PM
This is a glossary page that describes technical and business terms used in Insights+ - Reports, Export Framework, and Customer Segmentation.
A
| Term | Description |
ABS
| Average Basket Size, or ABS, is the ratio of total number of line items of each transaction (item quantity not included) to the total number of transactions
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ATV
| Average Transaction Value, or ATV, is the ratio of total sales generated to the total number of transactions
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B
C
| Term | Description |
Communication Channel
| Channel via. which a brand can communicate with customers related to promotions or transactions. Example, SMS, Email, WeChat, Line, Mobile Push
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Contacted Customers
| Customers that were targeted for a campaign
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Custom Dimension
| Custom dimensions are created through banding on dimension tables. For example, recency can be created on user dimension by applying banding on user.last_transaction_date
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Customer Segmentation
| A logical grouping of audience based on shared characteristics
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D
| Term | Description |
Dimensions
| Dimensions are metadata associated with an event. In simple words, Facts consist of events data, but when these associated with an attribute it is called dimension. For example, transactions (fact) of a specific store, registrations (fact) of a specific date.
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E
| Term | Description |
Event Date
| The date on which a specific event has occurred, but not the date when it is synced to our system. An event could be a transaction, registration, slab upgrade, points redemption, coupon redemption and so on
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Event Source
| Source from which an event (such as transaction, registration, profile update) is generated. For example, InStore, WeChat, and Line.
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F
| Term | Description |
Facts
| A fact table consists of measures, metrics or facts of a business process. In simple terms, fact consists of events data such as transactions, points awarded, points deducted (expired, redeemed, or returned), customer registration, and slab upgrade
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G
H
I
J
K
| Term | Description |
KPI
| A KPI, or Key Performance Indicator, is used to measure the performance of key business objectives. For example, percentage sales, average transaction value, average basket value, member transactions and so on. You can see the entire set of KPIs supported in EI on the Library > KPIs page
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L
| Term | Description |
Loyalty Customers
| Among members, the customers that are enrolled in the brand's loyalty program
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Lifetime Purchases
| Total purchases made by a loyalty customer to date.
Lifetime Purchases = Total purchase bill amount - Total return bill amount
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Lifetime points
| The total number of loyalty points earned by a customer to date.
Lifetime Points = Total points earned - Total points returned
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Loyalty Program
| An incentivization program designed to encourage customers to continue shopping. Points and coupons are incentivized in loyalty program and customers are graded with loyalty tiers based on their purchase history.
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Loyalty Promotions
| A special loyalty program that is configured to run for a specific duration along with the regular loyalty program. This is mainly used to promote store business during special sales such as summer sale, festival sale, and end of season sale.
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Loyalty Points
| The total number of points available in a customer's loyalty account that are not redeemed. Again redeemable points can be less than or equal to loyalty points based on the points redemption criteria - minimum points that can be redeemed and redeem only in multiples of x
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Loyalty Sales
| Total sales generated by loyalty customers
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Loyalty Bills
| Total number of bills generated by loyalty customers
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M
| Term | Description |
Members
| Customers that registered any of the identifiers such as a mobile number, email id or external id with the brand
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Member Transactions
| Transactions to which a customer identifier such as a mobile number, email id or external id is tagged. Hence, these are transactions of both loyalty and non-loyalty customers
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Metric Dimension
| Metric dimensions are banding on columns and are measure by nature. For example, bill amount and discount
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Modified Date
| The latest updated date of specific data. For example, if you upload the transactions of May 1 on May 9 through import, the modified date would be May 9 where the event date is still May 1
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Membership
| A loyalty level is given to customers for special benefits from the organization. Membership is usually bought by customers for a specific duration. In Capillary Loyalty, membership is associated with a tier where a tier is a membership level. For example, gold member, a platinum member
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Membership Expiry
| Each membership has a specific validity after which it expires. Customers can renew membership. In Capillary Loyalty Program, a membership expiry is a tier downgrade
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Migration Chart
| A particular type of chart that helps track the migration of users from one slab or segment to another slab or segment
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MLP
| Multi-Loyalty Program, or MLP, is for organizations with multiple organization units (OUs). Each OU can have a separate loyalty program. An organization can define its OU on the basis of either zone hierarchy or concept hierarchy but not both
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N
| Term | Description |
Non-Members
| Customers that cannot be identified. Non-member data is generated for not-interested customers and customers whose identifiers are missing
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Non-Member Transactions
| Transactions to which no customer identifier is tagged. Hence, these are transactions of not-interested customers
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Non-Loyalty Customers
| Among members, the customers that are not enrolled in the brand's loyalty program
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Non-Loyalty sales
| The total sales generated by non-loyalty customers
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Non-SCD
| Non-SCD, or Non Slowly Changing Dimension, is a type of customer segmentation where the behavior of customers is not tracked and only the current snapshot of the customer list is maintained. The system stores only the recently updated time and does not maintain the tracking history of previous updates.
Whereas SCD segments track the behavior of customers at a given point in time. SCD segments are usually used for migration charts.
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NPS
| Net Promoter Score, or NPS, is (Promoters-Detractors)/Total number of NPS responses
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O
P
| Term | Description |
Repeat Bills
| Transactions made by members more than once
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Percentage Repeat Bills
| Percentage of the total number of repeat transactions over the total number of member transactions
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Percentage Repeat Sales
| The percentage of total sales generated through repeat transactions over the total member sales
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Points Currency Ratio
| Worth of each loyalty point with respect to the organization's base currency
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Q
R
| Term | Description |
Report
| A report is a combination of charts that provides essential insights of a business based on the KPIs and Dimensions selected for each chart. |
Repeat Customers
| The number of members that visited your stores more than once on unique days. Even if a customer make more than one transaction on a same day, it is not considered as a repeat transaction. |
Responder Bills
| The total number of transactions made by the recipients of a campaign. |
S
| Term | Description |
SCD
| SCD, or Slowly Changing Dimension is a type of customer segmentation in which the behavior of customers is tracked at a given point in time. SCD segments are usually used for migration charts.
Where as in Non-SCD, the behavior of customers are not tracked and only the current snapshot of the customer list is maintained.
The system stores only the recently updated time and does not maintain the tracking history of previous updates.
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Spent per customer
| The ratio of total member purchases to the total number of member transactions |
Survivor
| When an account is merged with another, the account that remains to continue is a survivor account.
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Slab
| A slab, or tier, is a loyalty grade given to customers based on their purchases. This is configured in the loyalty program in Slab Upgrade.
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Source
| Source from which an event such as registration or transaction has happened. For example, InStore, Webengage, Martjack, Tmall, Taobao, JD, E-commerce.
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T
| Term | Description |
Tender
| Payment mode used for a transaction. For example, cash, card, food coupon, gift vouchers, and points.
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Tender Combination
| The combination of a tender with its attributes used in a loyalty program configuration. For example, a tender 'card' attached with attributes 'Visa' 'credit card' and bank 'SBI' is a tender combination.
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Tier
| A tier, or slab, is a loyalty grade given to customers based on their purchases. This is configured in the loyalty program in Slab Upgrade.
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Tracker
| Used to track various entities of a transaction for a specific duration. Entities could be transaction amount, gross bill amount, line-item count, line-item quantity, line-item price and customer visits.
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U
V
| Term | Description |
Visits per Customer
| Total customer visits divided by the total number of customers
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Victim
| When an account is merged, the account that is merged into another account and does not exist after merging is a victim account. All details of the victim account such as points, coupons, transactions will be transferred to the survivor account
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W
| Term | Description |
WTD
| Week till date or WTD, is the duration from the starting of the current week (Monday) until the current day
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Y
| Term | Description |
YTD
| Year till date, or YTD, is the duration from the starting of the calendar year until the current day
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