Filters let you extract customers from multiple filters if you want to build an audience group with more than one filter. Use AND and OR operators to validate multiple conditions. For example, you can get customers that are in Gold slab or customers whose lifetime purchases are more than $10000 using two filters Current Tier, Total Transaction Amount with an OR operator.
To get customers with the combination of multiple filters you can use the AND operator (+Filter). For example, you can use +Filter for each filter condition to get customers that are in Gold slab, and lifetime purchases are more than $1000, and number of visits more than 500.
Use + Filter option to add each filter condition. You will see And Also after each filter that you add using + Filter.
To get customers of one or more individual filters, use OR operator. For example, to get customers whose lifetime purchases are more than $10000 or customers in platinum slab, or customers whose visits are more than 150.
Add more filters
Use Add more customers to add individual filters.
Click Save Group to save the group
You can also create complex filters with the combination of both AND and OR operators. The following illustration shows what happens when four filters are applied say A, B, C, D where the select customers of (A AND B) OR (C AND D) is configured where AND is when you select + Filter and OR is when you select Add more customers.
You will get customers who are common in both A and B filters + customers who are common in both C and D filters