Column	Description
Bill Amount	The amount of the bill which has been made by the target customer
Bill Discount	Denotes the discount availed by the target customer in the response bill
Bill ID	Stands for the identifier of the transaction made by target customer
Bill Number	Stands for external bill number captured in our system generated by brand
Bill Amount	Amount of a specific bill
Item Code	Unique identifier of product
Line Item Amount	Denotes amount at product level
Line Item Discount	Discount availed on the line-item
Line Item ID	Unique internal reference id associated to a lineitem
Quantity	Quantity of line-item purchased
Redeemed Points	Number of points redeemed for the transaction
Total Link Click Count	Number of clicks on a link sent through a campaign
Msg ID	It is a template id that is generated when a message is sent.  If there are 5 types of messages sent in a campaign, it will have 5 different message ids
latest_updated_date	Date when a specific data are recently updated.
latest_updated_time	Time when a specific data are recently updated.
Bill Outlier	Outlier status of a bill
campaign_delivery_status	Delivery status of a campaign. Veneno Statuses: DELAYED_DELIVERY, CLICKED,OPENED, SENT, DELIVERED, NOT_DELIVERED, FAILED, SENT_TO_NSADMIN, SENT_TO_CALL_TASK, BLOCKED, DND_BLOCKED, NDNC_BLOCKED, CREDIT_LIMIT_EXCEEDED, RELEVANCE_TIMEOUT , PARTIAL_RESPONSE,RATE_LIMIT_EXCEEDED, IN_GTW ,HARD_BOUNCED, SOFT_BOUNCED,TIMEOUT, RETRY_TIMEOUT , HANDLER_NOT_FOUND, OPENED_INTOUCH, CLICKED_INTOUCH, MARKED_SPAM, GTW_NOT_FOUND, ,ORG_DISABLED,MARKED_UNSUBSCRIBED, SUBSCRIPTION_SERVICE_ERROR, GTW_PROCESSED, MOBILE_WHITELISTED_BLOCKED
campaign_group	Name of the campaign group
campaign	Name of the campaign
campaign_message
campaign_schedule_date	Date when a campaign is  scheduled
campaign_schedule_time	Time when a campaign is schedules
communication_channel	Communication channel of campaign messages
communication_type	Type of communication. Values: Test, Control, Trans, Trans_EMF
email_open_date	Date when customer opened the email message
email_open_time	Time when customer opened the email message
Date	Date of transaction of a customer during campaign period
Time	Time of transaction of a customer during campaign period
User	Responder details
User Segments	If any user segments created
Store Hierarchy	Transacted store details
Concept Hierarchy	Transacted concept details
Product	Purchased item details
Product Attributes	Attributes of the item that are available
Line Item Outlier	Outlier status of Lineitem
Loyalty	Loyalty type of the customer - loyalty, non-loyalty
Repeat	Customer repeat status - customer visit > 1
Source	Customer registered source. Values: Instore, e-comm, newsletter, campaigns, NCA, wechat, martjack, webengage, facebook, tmall, others
unsubscription status	Unsubscription status of the user fpr a specific campaign