Lets you build audience group based on their average transaction value (ATV). 

  • ATV =  Total transaction amount of a customers/Total number of transactions made by the customer

Basic filter options available

These are the default filter options available and you need to set one or more basic filters depending the context.

ATV range

Duration

Lifetime

Lets you get customers based on their average transaction value from all the purchases made till date

Specific Dates

Lets you get customers based on their average basket size for a specific date range. Use this when you know the date of the event.

Following options and sub-options available for Specific Dates.

  • Before: Lets you get customers based on their ABS value before a specific date, including the date mentioned
  • After: Lets you get customers based on their ABS value after a specific date, including the date mentioned
  • Between: Filters customers based on their ABS value between a specific date range, including both the dates mentioned. For example, target customers whose ABS is 5 between Jan 1, 2109 and Jan 21, 2019 including 1st and 21st.

ATV Range:

  • Greater than equal: Get customers whose average transaction value is greater than or equal to the value you specify
  • Less than equal: Get customers whose average transaction value is less than or equal to the value you specify
  • Equals: Get customers whose average transaction value size is equal the value you specify
  • In range of:  Get customers whose average transaction value is between a specific range (including minimum and maximum value you specify). For example, if you specify 50-100, you will get customers whose average transaction value greater than or equal to 50 and less than or equal to 100

Advanced filter options available

Advanced filters are additional options that help you in drilling down of data further. Click +/- Fields to see advanced filter options.

Product

This lets you get customers based on their average basket value of a specific category or item.

  • Parent Category: Lets you get customers by their average basket value in a specific parent category. The  options you see are based on the parent category defined for the org. You can filter the results further using either any product of the selected categories or products with specific attributes. Attributes are that configured for your product hierarchy such as brand name, image url, price, and style
  • Category: Lets you get customers by their average basket value in a specific product category. You can filter the results further using either any product of the selected category(s) or products with specific attributes. Attributes are that configured for your product hierarchy such as brand name, image URL, price, and style
  • Item Code: Lets you get customers by their average basket value of a specific item category. You can choose items either by uploading item codes (upload list), fetching manually (enter values) or by product attributes such as brand name, image URL, price, style, and so on (based on attribute)

Store/Zone

You can get the customers based on the purchase amount in a specific store(s) or zone(s).

  • Store:  You can choose stores either by uploading store ids (upload list), fetching manually (enter values) or by store attributes such as external id, name, country, channel, billable and more (based on attribute)
  • Zone: You can select customers based on their ATV in a specific zone(s) using the drop-down list available. You can also select stores of the selected zone(s) with different parameters such as external id, store name, store channel, country and so forth