Lets you build audience list based on their average item cost. Average spent per item for a customer is total transactions/Number of line-items purchased.


Basic filter options available

Basic filter options are default options that you need to use.

Average Spent Range

  • Greater than equal: Get customers that have average spent per item greater than or equal to the value specified here
  • Less than equal: Get customers that have average spent per item less than or equal to the value  specified here
  • Equals: Get customers that have average spent per item equals the value you specify here
  • In range of:  Get customers that have average spent per item is between a specific range (including minimum and maximum value you specify). For example, if you specify 50-100, you will get customers whose average spent per item is greater than or equal to 50 and less than or equal to 100

Advanced filter options available

Advanced options are additional options that help in further drill down of the data. Click +/- Fields to see advanced filter options.

Item/Category

This lets you get customers based on their average spent per unit in a specific category or item.

  • Parent Category: Lets you get customers by their average spent value in a specific parent category. The  options you see are based on the parent category defined for the org. You can filter the results further using either any product of the selected categories or products with specific attributes. Attributes are that configured for your product hierarchy such as brand name, image url, price, and style
  • Category: Category: Lets you get customers by their average spent value in a specific product category. You can filter the results further using either any product of the selected category(s) or products with specific attributes. Attributes are that configured for your product hierarchy such as brand name, image URL, price, and style
  • Item Code: Category: Lets you get customers by their average spent value for a specific item category. You can choose items either by uploading item codes (upload list), fetching manually (enter values) or by product attributes such as brand name, image URL, price, style, and so on (based on attribute)