Lets you build an audience group based on their demographic details such as language, gender, marital status, birthday, and city.

You will only see demographic fields that are configured for your organization.

Basic Option

The following is the basic or mandatory option of the demographic details filters.

Demographic details:

You will see standard demographic fields such as Gender, Age, Marital Status, Birthday, City along with custom fields and extended fields. The options will vary based on the selected filter.

For example, for Gender, you will see Male, Female, Not Captured, Invalid, and Not Interested, whereas for Maritial Status, you will see Single, Married, Not Captured, Invalid, and Not Interested. You need to use these filters and options accordingly.