Lets you build audience group by their fraud statuses like Marked, Confirmed, Reconfirmed, Not Fraud, Internal, Not applicable, Invalid, and Not Captured.
The following are the basic or mandatory options of the fraud customer filters.
- Marked: A customer who has shown fraudulent behavior, but yet to confirm by our team.
- Confirmed: A customer confirmed as a fraud (from the status "marked") by our team.
- Reconfirmed: A confirmed fraud customer that has shown the fraudulent behavior again
- Not fraud: A customer that has shown a fraudulent behavior, but later our team has confirmed as not fraud
- Internal: Internal Capillary users that make transactions and other activities for testing purposes.
- Not applicable: The standard field is applicable for all the organizations; whenever the organization does not pass information collected from the customers, the system considers it not applicable. For example, let us take the first name field in the user table. This is a standard field and most brands capture the first name of customers who are registered and passed into the Capillary system. However, if a brand does not capture and pass the customer's first name into the Capillary system (if there is no first name-value present in the customer's first name field in source data), the value in the first name field of the user table will show not applicable.
- Invalid: The source dimension attribute values are predefined in the system; whenever any value other than the predefined values are passed to the Capillary system, the system considers it invalid. For example, a specific brand has source dimension attributes with fixed values - Instore, Web_engage, App, and WeChat. Here, Facebook is not a pre-configured source dimension attribute. Therefore, if any customer gets registered via Facebook, and this source value passed into the system, the system will not recognize it (Facebook). And the value for this dimension is invalid.
Note: Source dimension refers to the channel via which a customer registered with the brand.
- Not captured: The information that the brand collects from the customer during a transaction is entered into the Capillary system; whenever the brand passes null instead of this transaction information, the system considers it not captured. Let's take the same example mentioned in invalid status. If the client system fails to capture the channel (INSTORE, Web_Engage, App, or WeChat) where a customer is registered and passes a null value, the Capillary system saves the source dimension attribute value as not captured.
For more details on fraud tagging, fraud detection methodologies, fraud detection report execution in Essential Insights, and other fraud-related details, refer to the attached PDF document.