Find below the list of KPI definitions:
| KPIs | Definitions |
| Customers Stickiness | The count of customers whose stickiness is 80% or more. |
| ABS / Customer ABS | Average Basket Size is the ratio of the total quantities of line-items sold to the total number of transactions involved. This does not exclude returned transactions. |
| Loyalty ABS | The ratio of the total quantity of items purchased by loyalty customers to the total number of loyalty transactions. This does not exclude returned transactions. |
| Repeat ABS | The ratio of the total number of the total quantity of items (SKUs) purchased during repeat visits (bill date > first bill date) to the total number of repeat transactions. *Transactions of customers excluding their first transaction (or first transaction day) are considered as Repeat transactions. |
| Non Loyalty ABS | The ratio of the total quantity of items (SKUs) purchased by non-loyalty customers to the total number of non-loyalty transactions. |
| Non Member ABS | Non-member Average Basket Size is the ratio of the total quantity of items purchased by non-members to the total number of non-member transactions. Return transactions are not excluded while calculating. Non-member ABS = Total item quantity of non-member transactions /Total number of non-member transactions |
| ATV | In the specified duration, the ratio of total sales generated to the total number of transactions. This does not include transactions returned. |
| Customer ATV | The ratio of the total purchases amount (lifetime) of the loyalty customers to the total number of loyalty transactions to date. |
| Responder ATV | Responder Average Transaction Value is the ratio of the Response Product Sales to the Responder Transactions excluding returns. |
| Loyalty ATV | The ratio of the total sales generated by loyalty customers to the total number of loyalty transactions (in a specific duration). |
| Non Loyalty ATV | The ratio of the total sales generated by non-loyalty customers to the total number of non-loyalty transactions (in a specific duration). |
| Repeat ATV | The ratio of total purchases of repeat visits (bill date > first bill date) to the total number of repeat transactions. |
| Non Member ATV | In the specified duration, the ratio of purchases amount of non-members to the total number of non-member transactions. |
| Test ATV | The ratio of total purchases amount of test group customers over the total number of transactions made by test group customers. |
| Txns / Total Txns | The total number of transactions generated in a given duration (includes both member and non-member transactions). |
| Customer Txns | Total Transactions made by the loyalty customers to date. |
| Non Member Txns | The total number of transactions made by anonymous customers (who did not provide their contact details). This does not include return transactions. |
| Member Txns | The total number of transactions made by customers who provided their contact details. This does not include return transactions. |
| Txns Per Customer | The ratio of the total number of member transactions to the total members. |
| One Timer Txns | The total number of transactions of customers with only one transaction visit. |
| Avg Txns per repeat customers | The ratio of the total number of transactions made by repeat customers to the total number of repeat customers. |
| Response Txns Test | The total number of transactions made by test Contacted Customers in the campaign period |
| Responder Txns | The total number of transactions made by Contacted Customers in the campaign period |
| Loyalty Txns | The total number of transactions made by loyalty customers. |
| Repeat Txns | The total number of transactions made by loyslty customers during repeat visits (transaction date > first transaction date). |
| % Loyalty Txns | In the specified duration, the percentage ratio of the total number of loyalty transactions to the total number of transactions. |
| % Repeat Txns | In the specified duration, the percentage ratio of the total number of repeat transactions to the total number of member transactions. |
| % One Timer Txns | The percentage ratio of total transactions of members with only one transaction to the total member transactions. |
| Avg Txns per repeat customers | The ratio of the total number of repeat transactions to the total number of repeat customers. |
| Spend per Customer | The ratio of the total purchases amount of all customers to the total customers shopped in a specific date range. |
| Visits per Customer | The ratio of total customer visits to the number of unique customers visited in a specific date range. |
| Stickiness | The percentage ratio of transactions made in the selected dimension to the lifetime transactions. |
| Stickiness Numerator | The loyalty transactions for which visit count is greater than 0 in the transaction range. |
| Active Customers Shopped | The total number of loyalty customers who purchased in the given date range. |
| One Timer Customers Shopped | The total number of customers who made only one transaction visit (unique day transactions) - lifetime transaction. |
| One Timer Shopped | In a given duration, the total members (provided their contact details like email, phone number) with only one transaction visit. |
| % One timer Customers | The ratio of the total number of members who shopped only once to the total member count. |
| % New Customers | The percentage ratio of the number of customers who purchased for the first time to the total number of customers shopped. |
| Sales | The total sales (sum of all final transaction amount including taxes and discounts) generated in the given time period. Returns not included. This includes transactions by both Loyalty and Non Loyalty customers. |
| Loyalty Sales | The total purchases amount (final bill amount after taxes, and discounts) generated by loyalty customers. This does not exclude transactions returned. |
| Non Loyalty Sales | The total purchases amount (final bill amount including taxes, and discounts) of non-loyalty customers in the given duration. This does not exclude transactions returned. |
| Repeat Sales | The total purchases amount of loyalty customers through repeat visits (transaction date > first transaction date). This does not exclude transactions returned. |
| % Repeat Sales | In the specified duration, the percentage ratio of total sales generated by repeat customers to the total sales generated by members. |
| First Timer Sales | In the specified time period, the total purchases amount (after taxes and discounts) of loyalty customers on their first transaction day. This does not exclude transactions returned. |
| Net Sales | The sum of the final amount (after taxes and discounts) of all transactions in the specified duration. |
| % Responder Sales | The percentage ratio of the sum of all transaction amount (after taxes and discount) of customers targetted for a campaign to the total sales (during the campaign period). This does not exclude transactions that are returned. Responder Sales / Sales *100 |
| Avg Active Member Sales | The ratio of total purchases of members to the total number of member transactions. |
| Active Member Sales | The total sales generated by customers who are currently active. |
| % Extra Sales | The percentage ratio of total sales (after discounts and taxes) generated by customers against redeeming points. to the total member sales. |
| One Timer Sales | In the specified time period, the total purchases amount (after taxes and discounts) of loyalty customers who made only one transaction visit (transaction date = first transaction date). This does not exclude transactions returned. |
| % One Timer Sales | The percentage ratio of total one-timer purchases amount to total member sales. |
| Sales per Active Store | The ratio of the sum of total sales generated to the total number of active stores. |
| Incremental Sales | (Test Hit Rate - Control Hit Rate) * Test Contacted * Responder avg Spend |
| Product Sales | The sum of line-items amount of transactions (excluding taxes, discounts and coupon redemptions) in a specified duration. |
| Product Sales without Discount | The sum of the line items amount of transactions excluding taxes and discounts/vouchers. |
| Repeat Product Sales | The sum of transactions amount of all repeat transactions including taxes, and discounts. This does not exclude returns of repeat customers. |
| Loyalty Product Sales | The sum of purchases amount of all loyalty line-items excluding returns. |
| Non Loyalty Prod Sales | The sum of purchases amount of all non-loyalty line-items excluding returns. |
| Product Return Sales | The sum of the line-items amount of all return products. |
| Return Sales | The total amount of all return transactions in the specified duration |
| Customer Return Sales | The sum of all return transactions amount of loyalty customers to date. |
| First Timer Sales | The sum of the final bill amount (after taxes, and discounts) of members on their first transaction day. |
| Loyalty Sales | The purchases amount (after taxes and discounts) of all loyalty customers. This does not exclude transactions returned. |
| Non Loyalty Sales | The purchases amount (after taxes and discounts) of non-loyalty customers. This does not exclude transactions returned.This does not exclude transactions returned. |
| Member Sales | The purchases amount (after taxes and discounts) of members (registered contact details such as mobile number and email ID). This does not exclude transactions returned. |
| Non Member Sales | The purchases amount (after taxes and discounts) of non-members (not-interested customers). This does not exclude transactions returned. |
| % Loyalty Sales | In the specified duration, the percentage ratio of total sales generated by loyalty customers to the total sales generated |
| Incremental Sales | ((Test Hit Rate - Control Hit Rate) * Test Contacted * Test Responder ATV)/100 |
| NPS | Net promoter score is the ratio of the difference between promoters and detractors by the NPS response. NPS=Promoters-Detractors/ Total NPS response. |
| NPS Responses | The total number of transactions where the NPS score is provided. |
| Detractors | The transactions in which the NPS score is 0 to 6. |
| Passives | The transactions in which the NPS score is 7 to 8. |
| Promoters | The transactions in which the NPS score is 9 or 10. |
| Liability | It is the total number of active points of loyalty customers. Liability= Points issued- (points redeemed + points expired) |
| % Registrations | It is the ratio between new registrations and the total number of transactions in a particular duration. % Registrations= New registrations/ Total transactions |
| Multi Txns Customers | The customer whose number of transactions is more than 1. |
| Multi Txns Customer Txns | The number of transactions made by multi transaction customers. |
| Multi Txns Customer Sales | The total sales generated by multi transaction customers. |
| Multi Visit Customer Txns | The number of transactions made by customers whose visit count is more than one. |
| Multi Visit Customer Sales | The total sales generated by customers for which visit count is more than one. |
| Avg Group Size | The sum of total group size for all transactions. The ratio of total customers served food to the total number of transactions., |
| Total Transactions with non zero gs | It is the transactions that includes non-zero group size. |
| Test Active Customer | The total number of customers in the test group who made repeat transactions with the brand and joined in the specified period. |
| % Multi Visit Customers | It is the ratio between total multi-visit customers and total shopping customers. % Multi visit customers=Total multi-visit customers/ Total shopping customers |
| Multi Visit Customers | The total number of customers whose visit count is more than 1 (more than one purchase). |
| Campaign Extra Sales | The total transaction amount for which points are redeemed. |
| Campaign Points Redemption Sales | Total sales generated by redeeming points while responding to the campaign. |
| Redemption Sales | The sum of all transaction amount (after taxes and discounts) that involved coupon redemption. This will not exclude return transactions. |
| Campaign Points Redeemer | The total number of customers who redeemed points while responding to the campaign. |
| Campaign Points Redeemed | The total number of points redeemed by the loyalty customers while responding to the campaign. |
| Avg Latency | The average number of days between consecutive visits. |
| Total LT | Sum of all latency of customers. |
| Total LT demon | Total count of customers whose latency is more than 0. |
| Customers Visits | The total visitor count to date. |
| Out Footfall Count | The total count of visitors that exited the store. |
| In Footfall Count | The total count of visitors that entered the store. |
| Customers with bills | The total number of registered customers who made at least one transaction to date. |
| Total open count | The total number of times the emails are opened by customers. |
| Total open rate | The ratio of the total number of times recipients opened campaign messages to the total number of campaign messages delivereds. |
| Total click count | The total number of times recipients clicked on the link sent through campaign. |
| Total click rate | The ratio of the total number of times recipients clicked on a link sent through campaign to the total number of the campaign messages delivered. |
| Unique click rate | The ratio of the total number of unique recipients that clicked on the link sent through campaign to the total number of campaign messages delivered. |
| unique click customer count | The total number of recipients that clicked on links sent through campaign. |
| Unique open rate | The ratio of the total number of unique recipients that opened an email sent through a campaign to the total number of customers contacted for that campaign. |
| Unique open customer count | The total number of unique recipients who opened the email sent through a campaign. |
| Extra Sales per points redeemed | The ratio of the total purchases amount of transactions in which points are redeemed to the total number of points redeemed. |
| Customer Count | The total number of customers registered in the loyalty program. |
| ROI | The ratio of the total incremental sales to the number of test customers contacted and SMS cost. Total incremental sales/(Cost per SMS)(Customers contacted) |
| SMS cost | Total SMS sent multiplied by the cost per SMS. |
| NonLoyalty Lineitem Count | The total number of line items of all non-loyalty transactions. |
| Loyalty Lineitem Count | The total number of line items in all loyalty transactions. |
| Customers without bills | The total number of registered customers who did not make any transaction to date. |
| Avg Lineitem Price | The ratio of sum of the line item amount of all transactions to the total number of lineitems purchased. This does not consider returns |
| Product Per Transaction | The ratio of the line items count of all transactions to the total number of transactions. This does not exclude returns. |
| UpLift | The ratio of the total customers responded to the total customers contacted. |
| Contacted Customers Control | The total number of customers in the Control group among the customers contacted for the campaign. |
| Test Contacted Customers Test | The total number of customers in the Test group among the customers contacted for the campaign. |
| Control Responding Customers Control | Number of customers of the control group that purchased during the campaign period. |
| Test Responding Customers Test | Number of customers of the test group that purchased during the campaign period. |
| Control Hit Rate | The ratio of the number of customers of the control group that purchased during the campaign period to the total number of control group customers contacted. |
| Test Hit Rate | The ratio of the number of customers of the test group that purchased during the campaign period to the total number of test group customers contacted. |
| Responder Qty | The total quantity of items purchased in all transactions by campaign recipients. |
| Customer Voucher Redeemed | The total number of coupons redeemed by customers to date. |
| Customer Redeemed Points | The total number of points redeemed by customers to date. |
| Customer Returns | The total number who have returned product at least once |
| Customer Skus | Total SKUs purchased by the customers |
| Customer Purchase | Total purchase made by the customers |
| Repeat Customers | The total number who are repeat for the brand and joined in the specified time |
| First Timer Customers | The total number of Loyalty customers who transacted for the first time with the brand |
| Response Product Sales | The sum of transaction amount of all Response Transactions including taxes, discounts and excluding returns |
| Hit Rate | The ratio of the total Customer Responded and the total Customer Contacted |
| Response Prod Sales | The sum of line item amount of all Response Transactions excluding returns |
| % Product Discount | The ratio of discounts given in the line-items and the line item Sales |
| Product Discount | The sum of discounts given in all line-items |
| % Mobile Capture | Mobile capture by registration |
| % Email Capture | Email capture by registration |
| Mobile Capture Count | Mobile Capture Count |
| Email Capture Count | Email Capture Count |
| Non Loyalty Transaction | Count of bill amount for non loyalty customers |
| Non Loyalty Qty | Non Loyalty Qty |
| New Customers | The total number of customers who are purchasing for the first time |
| Active Customers | The total number of customer who are still active (purchasing in recent months) among the customers who have registered in given time-frame |
| Lapsed Customers | The total number of customers whose recency has exceeded the lapsation threshold in the loyalty program |
| Points Return | The sum of points adjusted due to Return Transactions |
| Loyalty Qty | The total number of product quantity in the Loyalty Transactions |
| % Repeat Customers | The ratio of total number of Repeat customers and the total number of Members |
| Active Stores | The total number of stores which are transacted in a given time frame |
| Lifetime Spend Per Visit | Customer purchase divided by their visit on their lifetime data |
| Avg Visit | Customer purchase divided by their visit |
| Lifetime Spend Per Customer | Customer purchase divided by their count on their lifetime data |
| Returns | The total number of transactions return by Customers |
| Delivery Rate | The ratio of the total Messages Delivered and the total Messages Sent |
| Msg Delivered | The total number of messages delivered to the Customers during the campaign |
| Msg Sent | The total number of messages sent to the gateway during the campaign |
| Current Points | The total number of active points (neither redeemed nor expired ) of the c |
| Points Redeemers | The number of loyalty customers who have redeemed their loyalty points |
| Customers Shopped | The total number of Customers who have made a transaction with us and provided their contact details like email, phone number, etc |
| Repeat Customers Shopped | The total number of Loyalty customers who transacted more than once with the brand, customer once repeat will be repeat forever for all future purchas [...] |
| Coupon Redeemer | The total number of Customers redeemed coupons |
| Click Count | The total number of email links opened by customers during the campaign |
| Open Count | The total number of times email is opened by customer during a observation window |
| Unsubscribed | The total number of Customers who are unsubscribed from the channel |
| Responding Customers | The total number of Customers who responded to the campaign and came back and made a transaction |
| Contacted Customers | The total number of Customers whose communication hit the gateway during the campaign |
| Extra Sales | The sales generated by customers against redeeming points including taxes, discounts and not including returns |
| Responder Sales | The sum of transaction amount of all Response Transactions including taxes, discounts and not including returns |
| Coupon Issued | Total number of coupons issued during the campaign |
| Coupon Redeemed | Total number of coupons redeemed during the campaign |
| % Return | The ration of Return Transactions and the Transactions |
| Earn To Burn Ratio | The ratio of total points earned and the total points redeemed by loyalty customers |
| % Discount | The ratio of discounts given in the Transactions and the Sales |
| Loyalty Conversion | The ratio of number of Loyalty transactions and the total number of transactions |
| APP | The ratio of sum of line item amount and the total quantity of products purchased |
| Discounts | The sum of discounts given in all transactions |
| Avg Points Issued | The ratio of sum of Points Issued and the total number of Customers who got the points |
| Avg Points Redeemed | The ratio of sum of Points redeemed and the total Customers Redeemed points |
| Registrations | The total number of customers registered in loyalty program |
| Total Qty | The total quantity of items sold in all transactions. This also includes items returned |
| Total Lineitem Amount | The sum of line item amount in both loyalty and non-loyalty transactions including taxes, discounts and not including returns |
| Total Lineitem Count | The total number of line items present in all the bills for both Loyalty and Non Loyalty transactions |
| Voucher Redeemed | Total number of vouchers redeemed during the campaign |
| Voucher Issued | Total number of vouchers issued during the campaign |
| Points Expired | Total number of points expired for the Loyalty Customers |
| Points Redeemed | Total number of points redeemed by the Loyalty customers |
| Points Issued | The total number of points issued to loyalty customers |
| Points Issued | The total number of points issued to the loyalty customers |
| Points Redeemed | The total number of points redeemed by the loyalty customers |
| Points Expired | The total number of points that are expired for meeting the expiry conditions |
| Avg Points Redeemed | The ratio of total points redeemed to the the number of customers who redeemed those points |
| Avg Points Issued | The ratio of total points issued to the total number of customers who received those points |
| Earn To Burn Ratio | The ratio of total points issued to the total points redeemed |
| Points Redeemers | The total number of loyalty customers who redeemed their loyalty points. |
| Current Points | The points that are available in a loyalty customer's account for redemption. |
| Customer Loyalty Points | Total number of active points of all loyalty customers to date. |
| Points Return | The total number of points reverted due to transaction returns. |
| Registrations | The total number of customers registered in the loyalty program |
| Repeat Customers Shopped | The total number of loyalty customers who made more than one transaction from the registered date. |
| Customers Shopped | The total number of customers with a registered identifier (mobile no, email id etc.) who shopped with the brand (loyalty customers + non loyalty customers) |
| Lapsed Customers | The total number of loyalty customers who are inactive for a specified duration (lapsation threshold) |
| Active Customers | The total number of loyalty customers who made at least one transaction in recent months (within the lapsation period) |
| New Customers | The total number of customers who made their first transaction in the given date range |
| Email Capture Count | The total number of customers whose email ids are registered with the brand |
| Mobile Capture Count | The total number of customers whose mobile numbers are registered with the brand |
| % Email Capture | The percentage ratio of the total number of customers with email ids to the total number of registered customers |
| % Mobile Capture | The percentage ratio of the total number of customers with mobile numbers registered to the total number of registered customers |
| First Timer Customers | The total number of loyalty customers who shopped for the first time with the brand |
| Repeat Customers | In the specified time period, the total number of customers registered with the brand and made more than one transaction |
| Repeat lineitems | The total count of item codes (not the quantity of items) purchased during repeat visits. A visit is a unique transaction day and repeat visit is if visit greater than 1. |
| Customer Purchase | The total sales generated by members (registered members and non-registered members with contact details) in the specified time period |
| Customer Skus | The total number of SKUs purchased by customers |
| Customer Returns | The total number of registered customers who have returned a product at least once |
| Customer Loyalty Points | The total number of active points of the loyalty customers (available for redemption) |
| Customer Redeemed Points | The total number of points redeemed by loyalty customers in the specified time period |
| Customer Voucher Redeemed | The total number of coupons redeemed by loyalty customers till date |
| Customers without bills | The total number of registered customers who have not made any transaction in the specified duration |
| Customer Count | The total number of customers registered in the specified time period (registered either in loyalty or just contact details) |
| Customers with bills | The total number of loyalty customers who have made at least one transaction till date |
| Customers Visits | Unique number of days a customer has visited the brand stores and made transaction. Even if a customer has made more than one transaction in a day, it is considered as one visit. |
| Loyalty Txns | The total number of transactions made by Loyalty customers |
| Repeat Txns | The total number of transactions made by repeat customers |
| Total Lineitem Count | The total number of line items sold in the specified duration. This includes transactions of both members and non-members |
| Total Lineitem Amount | The total final value (including taxes and discounts) of all line items sold in the specified duration. Return transactions not included |
| Total Qty | The total quantity of items sold in all transactions of a specified duration. Return items not included |
| Total Transactions | The total number of transactions made by both members and non-members in the specified time period |
| Discounts | The sum of the total discount amount of all transactions in the specified time period |
| APP | In the specified duration, the ratio of the price of all line items sold to the total quantity of items sold |
| Loyalty Conversion | In the specified duration, the ratio of total number of loyalty transactions to the total number of transactions |
| % Discount | The ratio of discounts given in the Transactions and the Sales |
| % Return | In the specified time period, the percentage ratio of total number of return transactions to the total number of transactions |
| Extra Sales | The total amount (including taxes, and discounts) of loyalty transactions in which points are redeemed. This does not include return transactions |
| Returns | The total number of transactions returned by customers partially or completely in the specified duration |
| Spend Per Customer | The ratio of total purchase amount of member customers in the specified duration to the number of unique customers who shopped in that duration |
| Spend Per Visit | Customer purchase divided by their visit |
| % Loyalty Txns | In the specified duration, the percentage ratio of total number of loyalty transactions to the total number of transactions |
| Loyalty Qty | The total quantity of all items of loyalty transactions in the specified duration |
| Active Stores | The total number of stores in which transactions are captured through InStore in the specified duration |
| Non Loyalty Qty | The total quantity of all items of non-loyalty transactions in the specified duration |
| Non Loyalty Transaction | The total number of Count of bill amount for non loyalty customers |
| Product Return Sales | The total price of lineitems returned in the specified duration |
| Product Discount | The sum of discounts given in all lineitems |
| % Product Discount | The ratio of discounts given in the lineitems and the line item Sales |
| Contacted Customers Control | Count of Contacted Customers in control group |
| Responding Customers Control | The total count of responding customers |
| Contacted Customers Test | The total count of test contacted customers |
| Responding Customers Test | The total count of test responding customers |
| Product Per Transaction | Total line item count / total transaction count Here 2 shirt and 3 pants is 2 lineitem and 5 qty. Product per transaction you can think like items per transaction |
| Non Member Qty | The total quantity of line items purchased by non loyalty members excluding returns |
| Extra Sales per points redeemed | Total purchase per transaction redemption over total points redeemed |
| Sales per Active Store | Total purchase per transaction , obtained by dividing sum total of purchase sales over total active store count |
| Non-loyalty Lineitem Count | The total number of line items present in all loyalty bills for Non Loyalty transactions |
| Loyalty Lineitem Count | The total number of line items present in all loyalty bills for loyalty transactions |
| Product Per Customer | The ratio of sum of line item count to the the total number of customers shopped. This does not consider returns |
| Response Txns | The total number of transactions made by Contacted Customers in the campaign period |
| Responder Sales | The sum of transaction amount of all Response Transactions including taxes, discounts and not including returns |
| Contacted Customers | The total number of Customers whose communication hit the gateway during the campaign |
| Responding Customers | The total number of Customers who responded to the campaign and came back and made a transaction |
| Unsubscribed | The total number of Customers who are unsubscribed from the channel |
| Open Count | The total number of times email is opened by customer during a observation window |
| Msg Sent | The total number of messages sent to the gateway during the campaign |
| Msg Delivered | The total number of messages delivered to the customers during the campaign |
| Delivery Rate | The ratio of the total Messages Delivered and the total Messages Sent |
| Response Prod Sales | The sum of line item amount of all Response Transactions excluding returns |
| Hit Rate | The ratio of the total number of customers that responded to the campaign to the total number of customers targeted for the campaign. |
| Response Product Sales | The sum of transactions amount (after taxes, discounts) of all customers who were targetted for a campaign during the campaign period. This does not exclude return transactions. |
| Responder Qty | The sum of the quantity of all transactions of customers who were targetted for a campaign during the campaign period. This does not exclude return transactions. |
| UpLift | Uplift = (Test Hit Rate - Control Hit Rate)/Control Hit Rate |
| Test Hit Rate | The ratio of the total number of customers of the test group that responded to the total number of test group customers contacted. |
| Control Hit Rate | The ratio of the total number of customers of the control group that responded to the total number of control group customers contacted. |
| Responder Sales Test | The sum of the transaction amount (after taxes and discounts) of all customers of the test group during the campaign period. This does not exclude returns. |
| Response Txns Test | The total number of transactions made by the customers of the test group among the customers contacted for the campaign. |
| SMS cost | |
| unique open customer count | The total number of customers who opened the email sent through the campaign. |
| Unique open rate | The ratio of the total number of customers that opened the email sent through a campaign to the total number of customers contacted for the campaign. |
| Unique click customer count | The total number of unique customers that clicked on a link sent through a campaign. |
| Unique click rate | The ratio of the total number of times a link sent through campaign messages was clicked at least once to the total number of messages delivered. |
| Total click count | The total number of times a link sent through a campaign was clicked. |
| Total click rate | The ratio of the total number of times a link sent through a campaign was clicked to the total number of messages delivered. |
| Voucher Issued | The total number of coupons issued during the campaign period. |
| Voucher Redeemed | The total number of coupons redeemed during the campaign period. |
| Coupon Redeemer | The total number of customers that redeemed coupons. |