Match Count: Count of customers who are available on Facebook with the same mobile or email, as present in our target list. (Approximated to the nearest 10)

  • Reach: Unique users reached through the campaign.
  • Impressions: Total number of exposures to your advertisement.  One person can receive multiple exposures over time.
  • Clicks (All): Total number of clicks received on the links, buttons, etc.
  • Amount spent: Amount charged by Facebook for running the ad campaign
  • ROAS: Return on Ad Spend. Number of times the ad spend amount was recovered through Responder Sales.

 Derived KPIS:

  • Frequency: Average number of times an Ad was served to a reached customer. (Impressions / Reach)
  • Cost per Click (CPC): Amount Spend / Clicks
  • Cost per mille (CPM): Cost per thousand impressions : Amount Spend / Impressions / 1000