Your campaign messages do not have to be static or generic. Using SMS and Emails tags, you can personalize your messages. The following tags help in personalizing message content.

Customer Tags

Customer tags provide information about the customers.

Tag What the system does when delivering the message
First Name Replaces this tag with the first name of the customer
Last Name Replaces this tag with the last name of the customer
Full Name Replaces this tag with the full name of the customer
Loyalty Points Replaces this tag with the loyalty points accumulated by the customer
Loyalty Points Value

Replaces this tag with the the value of the loyalty points in base currency

Slab Name Replaces this tag with the tier name the customer currently belongs to.
Custom Field Replaces this tag with a specific custom field. Custom fields are fields configured additionally for an organization based on their unique requirements. For example, an organization might have wanted a custom field in InStore to capture the ZIP code of the customer.


Store Tags

Customer tags provide information about stores.

Tag What the system does when delivering the message
Name Replaces this tag with the name of the store from where the customer had last purchased or registered.
Mobile Number Replaces this tag with the mobile number of the store.
Email Replaces this tag with the Email ID of the store
External ID Replaces this tag with the external ID of the store

Store Templates

Replaces this tag with the selected store template field created specifically for that organization. 


Group Tags

Group tags help you customize content for a group of customers. 

Creating Group Tags

To create group tags, do the following:

  1. In the Recipient Lists tab, after creating the recipient list for the campaign, click Add Group Tags.

The Add Group Tags screen appears. 

 

Figure 1: Creating Group Tags

  1. In the Add Group Tags screen, add the tags and click Save.

An Illustration for Implementing Group Tags

Suppose you want to create custom Coupon IDs for two different groups of customers. After creating the recipient list, click Group Tags and add the coupon IDs. For example, in Figure 1, we have created two custom coupon IDs (LP100XA and LP200XB) under TAG1 and TAG2. Suppose you want to include the Coupon ID LP100XA for the first group of customers. When configuring the SMS, simply include the Group Tag 1 as shown in the following screenshot.

Figure 2: Including Group Tag when configuring SMS

Since the group tag 1 you created is LP100XA (see Figure 1), this tag is replaced by LP100XA when the SMS is delivered, as shown in the following screenshot.

 

Figure 3: Actual SMS Text with the Replaced Group Tag

Custom Tags

Custom tags help you customize message content for a specific customer. These tags are especially useful when you are manually uploading a recipient list or directly entering a recipient list.

Creating Custom Tags

To create custom tags, do the following:

  1. In the Recipient Lists tab, to directly enter a recipient list with custom tags, click Create Recipient List, and then click Paste a List. 

The Create Customer List screen appears.

Figure 4: Creating a Customer List with Custom Tags


  1. In the List Name box, provide a name for the recipient list.
  2. In the Customs Tag Count, provide the number of custom columns you want to add.
  3. From the User Type list, click Mobile or Email depending on the customer identifier. For example, suppose your list consists of customer names and their Email IDs, select Email. 
  4. Paste the list directly in the text box in the specified format. Figure 4 consists of customer's email IDs, their first names, and coupon IDs specific to the customer. Each value is separated by a comma.
  5. Click Upload

An Illustration for Implementing Custom Tags

Suppose you want to create custom Coupon IDs for each customer. For example, in Figure 1, we have created custom coupon IDs (LP100XA, LP200XB, LP200XB) for three customers and uploaded the list. To send a specific coupon ID for each customer through email, simply include the Custom Tag 1 when configuring Email, as shown in the following screenshot.

 


Figure 5: Including Custom Tag When Configuring Email

Since the custom tag created for John is LP100XA (see Figure 4), this tag is replaced by LP100XA when the Email is delivered to John, as shown in the following screenshot.

 



Figure 6: Actual Email Message with the Replaced Custom Tag

Additional Tags

Some of the additional tags are as follows:

Tags What the system does when delivering the message
User ID Replaces this tag with the User ID, which is the unique identifier for each customer.
Subscribe Replaces this tag with information on how to subscribe to marketing communication through email.
Unsubscribe

Replaces this tag with information on how to unsubscribe from email messages.

Opt Out  Replaces this tag with information on how to unsubscribe from SMS messages.