The campaign dashboard provides detailed insights into the performance of your campaigns and lets you determine your campaign success and optimize your sms/email marketing.

To see a detailed report of a campaign

  1. Log on to the Capillary inTouch of your cluster.

 

  1. Click CAMPAIGNS.

You are navigated to the Dashboard page by default as shown below.

The dashboard page shows the list of currently running campaigns by default. You can filter the list by campaign status and campaign type. You can also fetch a specific campaign from the list by typing the campaign name in the the Search box.

The types of filters available on the Dashboard page are explained below:

  • Status: This allows you to filter the list by campaigns status. In the Status field, click Live to see the list of active campaigns; Lapsed to see the list of lapsed campaigns; and Upcoming to see the list of campaigns that are scheduled to run in the near future.
  • Type: This allows you to filter the list by campaign type. You can further filter the list by campaign type. In the Campaign Type drop-down box, choose the type of campaigns you want to see - AllOutboundBouncebackReferralSurvey and Timeline.

  1. Click on the campaign for which you want to see the statistics.

The campaign's overview page appears as shown in the following screenshot.

 

The following table provides descriptions for various fields available on the campaign overview page.

FIELD DESCRIPTION
Reports Compares the values of emails sent to emails opened, SMSs sent to SMSs opened, coupons issued to coupons redeemed.
Incentives Shows the count of points/coupons issued for that campaign.
Recipients Lists Shows the count of the total number of email ids, mobile numbers and the number of messages created for that campaign. You can see the list of all messages by clicking on the View Lists option.
Messages Shows the summary of messages created for the campaign. The message is shown as SMS for SMS campaign and Email for email campaign. You can see the preview of a message by clicking on the respective View button.


Viewing Reports

To see a detailed report of a campaign, click the Reports button on the CAMPAIGNS > Dashboards page as shown below.

You can also access the report on the campaign overview page by clicking on the View More option in the Reports field.

The campaign report page appears. You can see different metrics of the report using the left navigation pane, each metric is explained in the following sections.

Communication Report

Monitoring Report

The campaign's Monitoring Report page appears as shown in the following screenshot.

The Monitoring Report page provides the overview of the messages that are being sent (live outgoing messages) and the summary of list of messages sent for that campaign. The summary of the campaign message includes details such as the name of the message list, subject, sent on date, message channel (SMS/email), number of audience, percentage of messages not sent. You can also see the options for seeing the breakup of report and for downloading customers list by messages.

Viewing the report breakup

You can see the detailed break up of the messages that are sent by delivery status and another chart that shows the breakup of messages that are that are failed to send from the communication gateway. 

To see the break up of  those messages, click on the respective Break up icon in the Sent Messages table.

A popup screen appears showing the breakdown of messages in a pie diagram as shown in the following screenshot.

  • Delivery rate: The ratio of number of messages delivered to the total number of messages sent which are not bounced (total sent messages - bounced messages). In case of SMS based campaign, bounced messages will be '0'.
  • Total Sent: Provides the break up of the messages by status that are sent through the gateway. This chart shows out of the total number of messages sent, the number of messages delivered, not delivered and awaiting delivery.
  • Total Not SentProvides the breakup of messages that are failed to send even to the message gateway. In this chart you can analyze This chart shows the number of messages that are failed to the communication gateway such as invalid information and internally suppressed list.

  • Internally Suppressed List: This includes the messages failed at the communication gateway. This can happen due to blocked numbers, DND & NDNC subscribed list, the messages credit limit is exceed, message rate limit is exceed, unsubscribed from the org messages and if the org is disabled.
  • Invalid Information: This includes messages failed due to reasons such as: recipient is a non-loyalty customer, coupon is already redeemed by that customer, wrong coupon date format used and any of the tags used in the email/SMS message does not contain any value, no coupon type present, no custom field value, no custom tags present, wrong coupon date format, no last shopped store, group tag not present, no coupon for the user, opt-out tag not present.
You can also download the report by clicking Download detailed split button.

Campaign Performance

This page shows you the statistics of messages sent (through SMS/email) for that campaign.

Email Reports

Open rate

Shows the graph of total number of times the emails are opened by the recipients (shown in blue) and number of different recipients opened the email (shown in green).

The data in the report is shown by customer list by default. 


Filter by customer list

You can see the detailed open rate data of a specific customer list. To see the results of a specific customer list, click Filter by customer list and choose the filter for which you want to see the data.

You see the detailed breakdown of data by customers as shown below.

You can also see the report by date as explained in the following.

Filter by date:

From the Filter by Customers page, you can further filter the report by by date range. To see the report for a specific date range, click the Filter by date option; select the start date and end date; and click Show Report.

You can see the list of customers opened the email during the selected date range as shown below.

 

Click rate

This measures the success of email campaign and presents the graph of total number of clicks on a specific link. You can see the detailed clicks by url and user as shown in the following.

View click metrics by urlBy default you will see the detailed breakdown of data by url. 

View click metrics by user: From the previous screen, click View click metrics by user to see the breakdown of data by user.

Forward to friends

The detailed list of email ids to whom the email is passed on by your direct recipients of the campaign.

Coupon Redemption report

Coupon Redemption

This measures the performance of coupons and presents the bar graph of number of coupons issued and number of times the coupons have been redeemed. You can download the coupon redemption report using the Download button.

ROI Report

ROI Report

This shows information about the key metrics related to campaign performance to analyze the progress of prescribed objectives. The objectives include number of recipients responded, click rate, revenue generated, coupons issues, coupons redeemed and the revenue generated due to redemption. It also compares the reaction of test group and the control group to that campaign.

You can see the report in different charts, such as bar chart, line chart, column chart, pie chart and so on, using the Create Visualization option  present on the top of each report.

Upload Error Summary

View audience upload summary

Shows the status summary of audience lists that are uploaded manually for that campaign. You can download the summary of recipients list(s) that are upload using the Download button.

 

View coupons upload summary

Shows the summary of the coupon lists that are uploaded manually for that campaign. You can download the summary of coupon list(s) using the Download button.