The Personal Data Protection Act (PDPA) passed by the Singapore government provides consumers control over the marketing messages they receive on their phones. The PDPA prohibits organizations from sending marketing messages to Singapore telephone numbers that are registered with the DNC registry, unless an organization has the recipients’ consent.

If an organization wants to send marketing messages to Singapore telephone numbers, it must submit its list of numbers to Do Not Call (DNC) registry. After verifying that the numbers in the list are not in the DNC registry, it can then send marketing messages for 30 days. If the organization intends to send marketing message after the 30 day period has lapsed, it must submit its list of numbers to the DNC registry again.

The Capillary Campaign Manager is fully compliant with PDPA. It uses the following rules while sending marketing messages to Singapore customers.

Opt-In Type  Customer Subscription status DNC registered?  30-day period lapsed?  Marketing communication sent?
Single Not set Yes No/Yes No. As the customer had registered with the DNC registry, no marketing messages are sent.
  Not Set No No Yes
  Not Set No Yes No. Even though the customer had not registered with the DNC registry, PDPA mandates that the organization check with the DNC registry again after the 30-day period. So the customer does not receive marketing messages.

The customer has explicitly subscribed

Yes/No Yes/No Yes. Regardless of the customer's DNC registry status or the 30-day period, marketing messages are sent as the customer had explicitly opted for receiving marketing messages.

The customer has explicitly unsubscribed
Yes/No Yes/No No. Regardless of the customer's DNC registry status or the 30-day period, the marketing message is not sent as the customer had explicitly unsubscribed from receiving marketing messages.
 Double Not Set  Yes/No  Yes/No  No
  The customer has explicitly subscribed  Yes/No  Yes/No Yes. Regardless of the customer's DNC registry status or the 30-day period, the marketing message is sent as the customer had explicitly opted for receiving marketing messages.
  The customer has explicitly unsubscribed
 Yes/No  Yes/No No. Regardless of the customer's DNC registry status or the 30-day period, the marketing message is not sent as the customer had explicitly unsubscribed from receiving marketing messages.
 Confirmed  Not set  Yes  No/Yes  No. As the customer had registered with the DNC registry, no marketing messages are sent.
   Not Set  No  No  Yes
   Not Set  No  Yes  No. Even though the customer had not registered with the DNC registry, PDPA mandates that the organization check with the DNC registry again after the 30-day period. So the customer does not receive marketing messages.
  The customer has explicitly subscribed Yes/No Yes/No  Yes. Regardless of the customer's DNC registry status or the 30-day period, marketing messages are sent as the customer had explicitly opted for receiving marketing messages.
   The customer has explicitly unsubscribed Yes/No  Yes/No No. Regardless of the customer's DNC registry status or the 30-day period, the marketing message is not sent as the customer had explicitly unsubscribed from receiving marketing messages.