|Release Date: April, 2020.|
A conglomerate or group company could now enable their customers to redeem points earned across programs in a single group redemption
This helps brands in their retention strategy in the following ways:
Increased Redemption - As customers would have option to redeem points in any of the group brands, the percentage of loyalty customers doing points redemption will increase.
Cross-Brand Engagement - In addition to increased redemption, points redemption across brands will lead to increase cross-brand engagement.
With the single redemption feature, different types of group programs/cross-brand loyalty programs are feasible through loyalty MLP. Details of MLP programs supported are covered in the document attached.
Single Redemption of Points Earned across MLP Programs - During points redemption, a customer could choose to redeem group points i.e. points earned across MLP programs. In case of group redemption, points get redeemed from earning programs based on earliest expiry date - redeemed first logic
‘Points’ reporting for MLP programs will be available on Insights+ by June end
The following items aren’t covered as part of the current scope.
Program-wise filters and access control on Engage+.
Program-wise access control on Member Care.
Card-based multiple loyalty program.
Multiple currencies across MLP programs.
Similar to MLP configuration, single redemption configuration has to be enabled for an Org. A request has to be raised to loyalty team for this.
When MLP and single redemption settings are enabled for an Org, the default program of the org additionally acts as the default group program. The default group program is a group that includes all programs of the Org.
Redeem Group Points and isGroupProgramRedemption - The Points Redemption event in Loyalty includes a new action titled Redeem Group Points. In addition, a new rule expression currentEvent.isGroupProgramRedemption is added to the Points Redemption event.
The action Redeem Group Points to be configured when currentEvent.isGroupProgramRedemption is TRUE
So the redemption actions in the default program to be configured as follows:
Redeem Group Points validation - In the action one of the program redemption strategies could be selected.
Redeem Group Points points-to-currency - The redeem group points action will be executed only in the default program of the Org and the points-to-currency ratio of the default program will be applicable.
Points Is Redeemable API to include two query parameters: program_id and group_redemption
For group redemption, program_id of the default program to be passed and group_redemption to be passed as true.
For single program redemption, program_id of the program to be passed and group_redemption to be passed as false.
Redeem Points API to include program_id as a query parameter and group_redemption as part of the request body
For group redemption, program_id of the default program to be passed and group_redemption to be passed as true
For single program redemption, program_id of the program to be passed and group_redemption to be passed as false
In case of group redemption, points will be redeemed from earning programs based on earliest expiry-redemption first logic. If more than one set of points have same expiry, the points that were awarded first get redeemed first
The Get Customer Redemption API includes a new section titled ‘redemption_breakup_by_program’ in each of the points redemption.
Similar to points redemption configurations, new action is added for group transfer. In addition, a rule expression is added to check if the points transfer is a group transfer
Similar to points redemption, is points transferable and points transfer APIs include program_id and group_transfer as input parameters
In case of group points transfer, the customer who receives the transfer gets the points in the default program
In case of points transfer from a specific program, the customer who receives the transfer gets the points in the specified program